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  • Saga Sway Hoops Guld

    Saga Sway Hoops Guld

    Saga Sway Hoops Guld

    499 kr
    Sale price  499 kr Regular price 
  • Best Friend Pendant

    Best Friend Pendant

    Best Friend Pendant

    249 kr
    Sale price  249 kr Regular price 
  • Anni Aura Hoops

    Anni Aura Hoops

    Anni Aura Hoops

    449 kr
    Sale price  449 kr Regular price 
  • Saga Sway Hoops Silver

    Saga Sway Hoops Silver

    Saga Sway Hoops Silver

    549 kr
    Sale price  549 kr Regular price 
  • Cupid Angel Pendant

    Cupid Angel Pendant

    Cupid Angel Pendant

    249 kr
    Sale price  249 kr Regular price 
  • Bisou Letter Necklace

    Bisou Letter Necklace

    Bisou Letter Necklace

    598 kr
    Sale price  598 kr Regular price 
  • Amora Arrow Necklace

    Amora Arrow Necklace

    Amora Arrow Necklace

    598 kr
    Sale price  598 kr Regular price 
  • Hazel Heart Pendant

    Hazel Heart Pendant

    Hazel Heart Pendant

    249 kr
    Sale price  249 kr Regular price 
  • Hibiscus Floral Pendant

    Hibiscus Floral Pendant

    Hibiscus Floral Pendant

    249 kr
    Sale price  249 kr Regular price 
  • Bea Butterfly Pendant

    Bea Butterfly Pendant

    Bea Butterfly Pendant

    249 kr
    Sale price  249 kr Regular price 
  • Flora Flower Stud Silver

    Flora Flower Stud Silver

    Flora Flower Stud Silver

    129 kr
    Sale price  129 kr Regular price 
  • Flora Flower Stud

    Flora Flower Stud

    Flora Flower Stud

    129 kr
    Sale price  129 kr Regular price 
  • Bella Butterfly Stud Silver

    Bella Butterfly Stud Silver

    Bella Butterfly Stud Silver

    129 kr
    Sale price  129 kr Regular price 
  • Bella Butterfly Stud

    Bella Butterfly Stud

    Bella Butterfly Stud

    129 kr
    Sale price  129 kr Regular price 
  • Iris Star Stud Silver

    Iris Star Stud Silver

    Iris Star Stud Silver

    99 kr
    Sale price  99 kr Regular price 
  • Cassia Clip Hoop

    Cassia Clip Hoop

    Cassia Clip Hoop

    499 kr
    Sale price  499 kr Regular price 
  • Double curb set: matching necklace & bracelet

    Double curb set: matching necklace & bracelet

    Double curb set: matching necklace & bracelet

    1,048 kr
    Sale price  1,048 kr Regular price 
  • Broad silver set: matching necklace & bracelet

    Broad silver set: matching necklace & bracelet

    Broad silver set: matching necklace & bracelet

    1,398 kr
    Sale price  1,398 kr Regular price 
  • Huggie silver set: matching ring & earrings

    Huggie silver set: matching ring & earrings

    Huggie silver set: matching ring & earrings

    1,098 kr
    Sale price  1,098 kr Regular price 
  • Huggie Gold Set: Matching Ring & Earrings

    Huggie Gold Set: Matching Ring & Earrings

    Huggie Gold Set: Matching Ring & Earrings

    1,098 kr
    Sale price  1,098 kr Regular price 
  • Cordell set: matching necklace & bracelet

    Cordell set: matching necklace & bracelet

    Cordell set: matching necklace & bracelet

    948 kr
    Sale price  948 kr Regular price 
  • Saffron set: matching necklace & bracelet

    Saffron set: matching necklace & bracelet

    Saffron set: matching necklace & bracelet

    848 kr
    Sale price  848 kr Regular price 
  • Solana Sun Pendant

    Solana Sun Pendant

    Solana Sun Pendant

    249 kr
    Sale price  249 kr Regular price 
  • Golden cross with Venetian chain

    Golden cross with Venetian chain

    Golden cross with Venetian chain

    648 kr
    Sale price  648 kr Regular price 

About Alora Avenue

Jewellery for a gilded everyday life

Alora Avenue offers water-resistant and hypoallergenic jewelry designed to be worn every day – whether you're at the beach, at work, or on your way to dinner. Our jewelry is made of stainless steel – with 18K gold PVD plating or in polished steel – making it extremely durable and perfect for those who don't want to take off their favorites.

We believe in jewelry that lasts, both in style and quality – which is why we combine classic silhouettes with modern details that stand out without shouting. The result is jewelry for women who want to feel confident, feminine, and a little dangerous – every day.

Our categories

Rings

From chunky statement rings to thin, elegant bands – our rings are made for mixing and matching. All are water-resistant and hypoallergenic, in 18K gold-plated or polished stainless steel.

Necklaces

Discover necklaces in various lengths – from minimalist snake chains to shimmering pendants. Perfect to wear individually or layered.

Bracelets

Our bracelets combine clean lines with a hint of vintage – think classic links, inspired by men's watches and timeless shapes. Stylish, durable, and always on point.

Earrings

Everything from small hoops to detailed creoles – earrings you don't need to take off, not even when you swim. Gentle on the ears and designed to become part of your everyday uniform.

Materials we use – and why

We manufacture all our jewelry in stainless steel with PVD plating. This means:

  • you can shower, swim, and live with your jewelry.
  • no flaking or discoloration.
  • hypoallergenic – even for sensitive skin.

PVD (Physical Vapor Deposition) is a technique that ensures the gold truly adheres – much more durable than traditional plating.

Frequently asked questions about our jewelry

Is your jewelry water-resistant?

Yes! All our jewelry is water-resistant. You can shower, swim in the ocean, or use the sauna with them without any problems.

Can I wear your jewelry if I have sensitive/allergic skin?

Yes. Our jewelry is hypoallergenic and works for most people with sensitive skin.

Do they lose their color?

No. Thanks to our PVD plating, the jewelry retains its shine much longer than traditionally 18K gold-plated jewelry.

Is it real gold?

We use 18K gold in PVD plating on stainless steel – which makes the jewelry both durable and affordable.

Style for those who love both form and function

Alora Avenue is created for women who want style with substance – jewelry that accompanies you through everyday life, water, and wild plans. Whether you love the minimalist or the maximalist, you'll find jewelry here that feels like you. And that truly lasts.

Give jewelry with care

Jewelry from Alora Avenue is more than just beautiful – it's personal, durable, and symbolic. Therefore, they are also the perfect gift for someone you care about – or for yourself.

Whether it's for a birthday, graduation, wedding, baptism, or just a “I was thinking of you,” our jewelry is designed to evoke emotions and last over time.

Unsure about the size?

We know it can be tricky to choose the right size online – especially when it comes to rings. That's why we've created a simple size guide to help you find the right fit immediately.

You'll find our size guide linked on each relevant product page, where you can easily measure using a tape measure or a ring you already have at home.