Two friends & an idea

We who started Alora Avenue are Alexandra & Albina – good friends since college and jewelry nerds.

We wanted to create something we ourselves were missing:
stylish, durable jewelry that can handle life – without feeling boring.

Designed to be worn

We make jewelry you want to wear – not take off.
Everyday. Party. Swim. Everything.

We're here, for real

Behind every order, there's us – Albina & Alexandra, a small team with great care.

Shaped by the sea – built to last

The West Coast is our home turf. Water-resistant, durable jewelry is our thing.
Alora Avenues grundare Alexandra och Albina håller upp en värdecheck på 150 000 kr från Varbergs Sparbank efter att ha vunnit Årets Potential.
Grundarna av Alora Avenue på scen med diplom och värdecheck när de vinner Årets Potential 2026, utdelat av Varbergs Sparbank.

Winner of Potential of the Year 2026

Water-resistant – shower, work out, and swim with them on


Hypoallergenic – kind to sensitive skin


18K gold plating that retains its color
Bild från Wonder i Varberg – återförsäljare av Alora Avenue smycken. Vattentåliga halsband, armband och örhängen i 18K guldpläterat stål visas upp på butikens disk. Elegant display för exklusiva accessoarer.

Find us IRL here

Do you want to feel the jewelry before you decide?

We are available at carefully selected retailers around Sweden – stores that share our love for quality, feeling, and that little something extra.

 See our retailers

Jewellery born by the sea

We are based in Varberg – where the wind always blows a little, where there's always time for a dip.

This is where we find our inspiration: in the colours of the west coast, the cliffs, and that special thrill you only get near the sea.

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