Two friends & an idea
We who started Alora Avenue are Alexandra & Albina – good friends since college and jewelry nerds.
We wanted to create something we ourselves were missing:
stylish, durable jewelry that can handle life – without feeling boring.
Designed to be worn
We make jewelry you want to wear – not take off.
Everyday. Party. Swim. Everything.
We're here, for real
Behind every order, there's us – Albina & Alexandra, a small team with great care.
Shaped by the sea – built to last
The West Coast is our home turf. Water-resistant, durable jewelry is our thing.
Behind the scenes with Alora Avenue
For us, it's not just about material and design.
It's about how you feel.
When a piece of jewelry elevates your entire look – without you even thinking about it.
When you don't have to wonder if it can withstand the shower.
When you give something small, but it means everything.
Find us IRL here
Do you want to feel the jewelry before you decide?
We are available at carefully selected retailers around Sweden – stores that share our love for quality, feeling, and that little something extra.
Jewellery born by the sea
We are based in Varberg – where the wind always blows a little, where there's always time for a dip.
This is where we find our inspiration: in the colours of the west coast, the cliffs, and that special thrill you only get near the sea.