Jewellery that can handle your life

You shouldn't have to choose between feeling beautiful and living your life.

That's why we've created jewelry that can withstand being loved – every day, in all weather, with every dip.

You shouldn't have to choose between feeling beautiful and living your life.

That's why we've created jewelry that can withstand being loved – every day, in all weathers, with every dip.

Modell vid havet bär vattentåliga smycken från Alora Avenue – tidlösa vardagssmycken designade för att bäras i sol, bad och vardag.

Some jewellery is too good to take off. So we made ours so you don't have to.

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Free shipping within Sweden

No stress, no extra costs – just parcels on their way to your home.

Gentle on skin

Allergy-friendly materials that feel as good as they look.

Personal service, always

Do you have any questions or concerns? We're here for you – like a little trinket dish on a silver platter.

Made to be worn, not stored

We use hypoallergenic stainless steel – a material that is both durable and kind to the skin.

This means you can wear your jewelry every day, without worrying about how it's doing.

They can withstand movement, water, weather – and everything in between.

Analog Ava Armband från Alora Avenue fotograferat under vatten – ett vattentåligt och allergivänligt armband i rostfritt stål med gulddetaljer. Perfekt för strandliv, pooldagar och varje tillfälle där stil möter funktion.

The shine that lasts.

With our PVD plating, jewelry gets its luster – and keeps it.

Unlike traditional gold plating, it doesn't wear off after a few weeks.

For those who want jewelry to feel luxurious, but not demanding.