About Alora Avenue
Jewellery for a gilded everyday life
Alora Avenue offers water-resistant and hypoallergenic jewelry designed to be worn every day – whether you're at the beach, at work, or on your way to dinner. Our jewelry is made of stainless steel with PVD plating in gold or silver, making it extremely durable and perfect for those who don't want to take off their favorites.
We believe in jewelry that lasts, both in style and quality – that's why we combine classic silhouettes with modern details that stand out without being flashy. The result is jewelry for women who want to feel confident, feminine, and a little dangerous – every day.
Our categories
Rings
From chunky statement rings to thin, elegant bands – our rings are made for mixing and matching. All are water-resistant, nickel-tested, and PVD-plated for maximum durability.
Necklaces
Discover necklaces in various lengths – from minimalist snake chains to shiny pendants. Perfect to wear individually or layered.
Bracelets
Our bracelets combine clean lines with a hint of vintage – think classic links, inspired by men's watches and timeless shapes. Stylish, durable, and always on-trend.
Earrings
Everything from small hoops to detailed creoles – earrings you don't need to take off, not even when showering. Gentle on the ears and designed to become part of your everyday uniform.
Materials we use – and why
We manufacture all our jewelry in stainless steel with PVD plating. This means:
- you can shower, swim, and live with your jewelry.
- no flaking or discoloration.
- free from nickel and lead, even for sensitive skin.
PVD (Physical Vapor Deposition) is a technique that ensures the gold truly adheres – much more durable than traditional plating.
Frequently Asked Questions about our jewelry
Is your jewelry water-resistant?
Yes! All our jewelry is water-resistant. You can shower, swim in the sea, or go to the sauna with them without any problems.
Can I wear your jewelry if I have sensitive skin/allergies?
Yes, our jewelry is hypoallergenic and free from nickel and lead – most people with sensitive skin can wear them without irritation.
Do they lose their color?
No. Thanks to our PVD plating, the jewelry retains its shine much longer than traditionally gold-plated jewelry.
Is it real gold?
We use 18k gold in PVD plating on stainless steel – which makes the jewelry both durable and affordable.
Style for those who love both form and function
Alora Avenue is created for women who want style with substance – jewelry that accompanies you through everyday life, water, and wild plans. Whether you love minimalist or maximalist, you'll find jewelry here that feels like you. And that lasts – for real.
Gift jewelry with thought
Jewelry from Alora Avenue is more than just beautiful – it's personal, durable, and symbolic. Therefore, they are also the perfect gift for someone you care about – or for yourself.
Whether it's for a birthday, graduation, wedding, baptism, or just a "I was thinking of you," our jewelry is designed to evoke emotions and last over time.
Unsure about the size?
We know it can be tricky to choose the right size online – especially when it comes to rings. That's why we've developed a simple size guide to help you find the right fit immediately.
You can find our size guide linked on each relevant product page, where you can easily measure with a tape measure or a ring you already have at home.