Our story
Alora Avenue was born from a vision: to create jewelry that combines style and quality – without compromise. We are two best friends with a passion for creating jewelry that stands up to everything life has to offer – from spontaneous ocean dips to everyday mishaps. Based in Varberg, we draw inspiration from the west coast’s ocean and timeless beauty. Our jewelry is water-resistant and created to be a part of your everyday life – and your greatest adventures.