The ocean has always been our greatest source of inspiration – and our jewelry is made to withstand it. At Alora Avenue, we design jewelry in stainless steel with PVD plating, making them both water-resistant and hypoallergenic. You can swim, shower, or exercise without worrying about the color fading.
Jewelry that can handle salt, sun, and summer rain
We know that life on the west coast (and essentially everywhere where sea meets land) can be both magical and unpredictable. Our jewelry is designed to come along – whether you take a spontaneous dip, sit on a cliff in the evening sun, or run straight out into the summer rain.
Why PVD plating makes a difference
Unlike traditional plating, we use PVD (Physical Vapor Deposition). This creates a stronger bond between the gold and the steel, which practically means:
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Jewelry that retains its color longer
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Less risk of scratches
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A luxurious look that won't fade after a summer at the beach
For those who love the ocean (just like us)
It's no secret – we love the feeling of sand between our toes, salt in our hair, and jewelry glistening in the evening sun. Our jewelry is created to come along for the journey. They shouldn't limit you, but give you the freedom to live life to the fullest.
Whether you're a sun worshipper, a surfer, or just someone who loves to feel elegant in everyday life, you can trust that our jewelry will keep its style.
Explore our entire range of water-resistant jewelry here.